Roots

Justaride Co. (JAR) was founded in 2013 by Niccolò “Nicco” Vecciarelli, a former senior sales & marketing manager with a 20+ years experience in the action sports/lifestyle industry, achieved within either majors and small brands, each embedding strong brand values and legitimacy within their respective marketplaces and communities.

With such a background, JAR claims an extensive knowledge of each of the European market fundamentals, integrated on one side by a true enthusiasm for a lifestyle lived in the outdoors (being those on sea, land, snow or concrete…) and on the other by a deep sensitivity towards arts, medias, fashion trends and affluential sub-cultures.

Justaride Co. (JAR) was founded in 2013 by Niccolò “Nicco” Vecciarelli, a former senior sales & marketing manager with a 20+ years experience in the action sports/lifestyle industry, achieved within either majors and small brands, each embedding strong brand values and legitimacy within their respective marketplaces and communities.

With such a background, JAR claims an extensive knowledge of each of the European market fundamentals, integrated on one side by a true enthusiasm for the outdoor lifestyle (being it on sea, land, snow or concrete…) and on the other by a deep sensitivity towards arts, new medias, fashion trends and affluential sub-cultures.